with the Power of Movement
MOVE LEARN LIVE
THE PROJECT
the science behind an awesome day
THE PROJECT is a movement designed to get people up, get them out, and move them toward a healthier and more active lifestyle. Sure, encouraging people to be more active is nothing new, but The Science Behind an Awesome Day is different. It's about helping everyone expand their movement options through the science of how the human brain learns complex skills. So, it's not just about getting exercise but rather getting exercise through participating in recreational activities. In other words, it's about teaching us all to have fun with the help of A Little Bit of Science.
What is The Science Behind an Awesome Day project?
The PROJECT was born out of a need to share how invigorating it is to exercise while performing a learned skill. Whether it was skating, playing golf, tennis, or even something as basic as jumping rope, I always felt energized and alive when taking these on. Thanks to the latest brain research, I can better explain why that feeling of exhilaration happens. When we move, our brain releases various feel-good chemicals that put our brain in a positive emotional state while also nourishing it with the nutrients it needs to help it function optimally. When that happens, your brain is firing on all cylinders.
The Science Behind an Awesome Day project is unique in so many ways. As a product sponsor, you'll not only be part of a movement that stresses how vital exercise is to your overall health but, more importantly, you'll also be a part of the FUTURE of FITNESS. Because the FUTURE of FITNESS won't be about how far you can run or how much you can lift. It will be about how often you are moving and whether or you are learning and experiencing something new simultaneously. So, together, let's help others turn an average day into an Awesome Day.